Wooshping Blog

Wooshping was recently delighted to team up with the Retail Marketing Group (RMG) and Game to implement a 10 store, 3 week, customer engagement campaign centered around the launch of Gears of War. Customers in the 10 stores who played the in-store X-Box consoles were offered the opportunity to tap (NFC) or scan (QR code) a laminate sticker on the console protective casing, to enter a competition to win some Gears of War goodies. When the customer interacted with the campaign they were prompted to check-in on Facebook first, thus validating their location and sharing the availability of the game in...

When Wooshping teamed up with Microsofts new design and developer center in Shoreditch, Modern Jago, to provide them with NFC tags to truly connect with their public, even we couldn't imagine the creative output that would come about as a result of the collaboration, but needless to say 33Digital and Modern Jago have come up with some striking, original and unique designs to drive education and awareness of NFC in the Modern Jago space. The first "explainer" poster is called "1910s Syle" and sets the scene for the quirky and fresh approach used. This one is called "Russian Propaganda Style". This one is...

Mobile World Congress this year in Barcelona was a busy affair. The venue was changed to accommodate the swelling visitor numbers and Near Field Communication was high on the agenda with a specific exhibition area given over to the capability. Nokia has a busy show, and on the content side launched their new premium cross-platform music service, Mix Radio +, which promises higher music quality, unlimited music skips, greater number of off line playlists, and a new web interface.   To coincide with this launch Nokia wanted to promote the availability of the service as widely as possible, and embarked on some tactical lateral around the...

Nokia recently launched their Lumia Live series of music events, with a show in Bristol with Ghostpoet and Towers. Apart from electrifying the audience with stunning light shows and great music, attendees were also given an exclusive NFC enabled wristband that gave them to an exclusive Mix radio playlist, developed specially for the event. All attendees had to do was tap the wristbands with their NFC phone and the wristband would spawn music from participating artists. Lumia owners got the full Nokia Music experience whilst non-Nokia owners were served a great promotional playlist, albeit more in the guise of a promotional...

On Wednesday 13th February Wooshping teamed up with Nokia to offer revelers at Sasha's Involver 3 album launch party, the opportunity to get direct access to an exclusive playlist of tracks, put together by the man himself, Sasha, and played out through the Nokia Mix Radio service that is exclusively available for Lumia users. The posters were placed l around the event and gave Nokia owners access to the exclusive playlist that wasn't available through any other means. Non-Nokia users could tap the poster and would be taken to the Invol2ver album listing where they could sample tracks and download the album. When...